Users will soon have a fresh option that allows them to reduce the amount of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale release. This development aligns with a surge in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising video streams on another major platform primarily display AI-generated videos. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is often illogical or dreamlike.
Based on user feedback that a lot of users appreciate content made with AI tools, including computer-generated images to science explainers, and we want to give people the option to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are now 1.3bn videos on its network identified as artificially created. In total, more than 100 million pieces of content are uploaded to the platform every day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they see by opening the “manage topic” option in the app and choosing “AI-generated content”. Other topics that currently be adjusted under the tool cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any believable AI video that is not labeled can be removed under its terms of service.
Furthermore, the service will now add an AI-generated watermark to content created with its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This action is intended to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore introducing a $2m educational fund for specialists and organizations to produce informative material about using AI responsibly. This program will assist educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, following controversy over proposals to cut jobs for a large number of safety staff in the United Kingdom. The company is expected to reduce hundreds of positions in its content moderation team in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would remain essential, but automated tools can protect employees by removing the most distressing content prior to it is viewed by people. The company stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
